Requirements first
Platform, broadcaster and regulatory requirements determine the standard that simply has to be met.
MEDIA LOCALIZATION & ACCESSIBILITY
The Times They Are A-Changin’.
AI, changing expectations and tighter economics are
reshaping media localization.
Wilco’s job is to understand those shifts
and help our clients choose appropriately.
OUR APPROACH
Fit for purpose.
The right standard starts with
what the destination requires.
Our job is to help you find the right level —
no more than you need, and no less than the job requires.
Right for the content
Different content calls for different levels of linguistic nuance, editorial refinement and human intervention.
Efficient & reliable
Speed and cost matter too. We design realistic workflows around the standard the job actually needs.
Adaptive
We adjust the workflow to the content, the destination and the way our clients need us to work.
OUR SERVICE ARCHITECTURE
Choose the standard
the content calls for.
Different needs call for different levels of human intervention.The destination sets the minimum. The content determines the rest.
FastCost-efficientFit for purpose
AI has made localization practical for content that might previously have been too costly to justify.
Snap combines automated processing with targeted human post-editing and essential technical refinement.
When AI alone
is not enoughWhen AI output needs more.
The Bridge takes existing AI-generated assets and brings them closer to a usable localization standard.
Specialist linguistic and technical intervention addresses timing, segmentation, line breaks, readability and compliance.
Human-crafted
when nuance matters.Human-crafted when nuance matters.
Specialist human linguists create and refine subtitles and captions with close attention to meaning, tone and nuance.
Bespoke work is built for content where editorial judgment, cultural sensitivity and destination requirements matter most.
THE DESTINATION MATTERS
Tell us what
you need the asset for.
We’ll make sure you are
asking for the right thing.
A localization asset intended for a major broadcaster
or streaming platform may need to meet very different
linguistic, technical and accessibility standards
from one intended for a private platform, online channel
or less regulated distribution environment.
Platform specifications, broadcaster requirements
and applicable accessibility rules can all affect
the standard required.
Where needed, we help identify those requirements
and advise on the appropriate level of service.
A localization asset intended for a major broadcaster or streaming platform may need to meet very different linguistic, technical and accessibility standards from one intended for a private platform, online channel or less regulated distribution environment.
Platform specifications, broadcaster requirements and applicable accessibility rules can all affect the standard required.
Where needed, we help identify those requirements and advise on the appropriate level of service.
WHAT WE DO
Media localization
and accessibility.
From a single asset to multilingual catalogue work, we provide complete production or specialist support within larger workflows.
Accessibility &
translation services
From subtitles and captions to dubbing, audio description and multilingual adaptation, we make films accessible and enjoyable for audiences across languages and sensory differences.
These services can be delivered on a sliding scale — from highly automated workflows to almost entirely human-crafted work — depending on the content, the destination and the required standard.
Subtitling
Creation and adaptation of subtitle files for multilingual viewing across platforms, audiences and delivery environments.
Captions & SDH
Subtitles enhanced with sound effects, music cues and speaker identification, helping deaf and hard of hearing audiences follow not just the dialogue, but more of the full viewing experience.
Dubbing & Dialogue
AdaptationDubbing & Dialogue Adaptation
Dialogue is adapted and re-recorded in another language so the characters appear to be speaking that language rather than the original, with close attention to meaning, performance, timing and lip sync where required.
Audio Description
A spoken description of important visual information — such as actions, settings, facial expressions and on-screen details — helping blind and visually impaired audiences understand what is happening when it cannot be conveyed through dialogue or sound alone.
Machine Translation
Post-EditingMachine Translation Post-Editing
Human editing of AI-generated translations for meaning, fluency, terminology, timing and the required quality level.
Compliance &
RemediationCompliance & Remediation
Review and correction of existing localization assets to bring them into line with platform, broadcaster, accessibility and delivery requirements.
Master Templates
A well-prepared original- or pivot-language master template provides the foundation for consistent multilingual subtitling. It is structured to translate cleanly across languages, taking differences in syntax, segmentation and text length into account.
MORE THAN A PRODUCTION SUPPLIER
You need the right answer to make the right choice.
Almost always. We can help you assess feasibility quickly.
Turnaround depends on volume, language combination and the level of human intervention required.
We can help you define a realistic schedule.
Platform, broadcaster and regulatory requirements come first. Beyond that, we help you choose
the level of refinement the content actually needs.
We support multilingual workflows and can scale from a single target language
to large multi-language projects.
From individual titles to high-volume catalogues and ongoing production,
we can design the workflow around the volume involved.
Cost depends on the service level, language, volume, turnaround and degree of human intervention.
Tell us what you are working with and we can recommend the most appropriate model.
Need a more specific answer? Send us a brief or book a call.
For clients who need it, Wilco can operate as an extension of the in-house team — bringing specialist media-localization knowledge and production capacity without the need to build and manage the whole operation internally.